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A Breakthrough Training to Leverage Intuitive Psychology to Persuasively Share Stories that Attract and Convert More Clients, Both In-Person and Online

Stay ahead of market changes by leveraging stories to make your offer irresistible no matter what the economy does.

Telling Stories that Move People to Invest Their Hard Earned Money into Your Business is a Must Have Skill in Today’s Unpredictable World

Unfortunately, it also seems, like, super hard to do.

I mean, it kinda just feels like some people are naturally gifted at spinning their stories into emotional, deep moments that create transformation….

Then there’s everyone else.

After all, how do you take the “simple” moments of your life and spin them into stories that move people?

And how the heck do you do it in a way that makes people want to buy your product?!

Many experts have a real fear of authentically sharing their experience and not receiving any positive responses or even worse – criticism from their audience…

They struggle with the insecurity of thinking their stories don’t matter because they aren’t as dramatic or extreme as [INSERT WELL KNOWN THOUGHT LEADER HERE]…

They let doubt creep into their mind when standing at the front of a room full of people intently focused on the words about to be shared…

They experience a sense of worthlessness after seeing no likes or comments on social media posts after pouring their entire heart and soul into the story…

So when the moment comes for experts to powerfully move their audience to take the next step & commit to working with them…

It just doesn’t feel natural..

Which is ironic because storytelling is one of the most instinctive skills that human beings have.

The real issue is that we’ve been trained to believe storytelling has to be loud, boisterous, extroverted and performative to be effective…

And while these can be effective ways of sharing stories…

The Essence of Storytelling is Meeting People at Their Deepest Level to Create an Intimate Connection Between a Single Audience Member and a Storyteller

A great storyteller is someone who makes their audience feel like they genuinely have the option to overcome their situation…

It makes them feel empowered to take control of whatever is happening in their lives…

It makes them feel seen because you, the storyteller, have a deep understanding of their situation…

And most importantly, it shows them you’re the best option to guide them along the path to find the fulfillment they desperately want.

All that starts with a simple, “Back when I was…”

Now, I don’t want to make it seem like becoming a masterful storyteller is an overnight process because it isn’t. It requires practice & commitment, just like any other skill.

But storytelling is something that’s already built into your DNA – it’s one of the most intuitive things you can do. In fact, you do it all the time with people in your everyday life…

The only gap is the thought process behind weaving these stories into moments that create connection with our audience.

Once you understand how this works…

You’ll Immediately See a Difference in How People Respond to Your Stories

Online, you’ll see more likes, comments, shares, opt ins, email sign ups and people sending you a DM or text to say how much your story moved them.

In-Person, you’ll feel the electrifying shift in the room as the audience leans in, sitting on the edge of their seat to absorb every drop of energy you’re sharing.

With the skill of persuasive storytelling in your pocket, it’ll become intuitive for you to weave stories that build intimate moments of connections between you and your audience…

Drawing them in to want to buy.

It begins with knowing how different stories from your life emotionally draw your audience in…

To hook people’s attention…

To inspire people to dream beyond their current reality…

To enroll people into spending their hard earned money with you….

Then fully embracing the natural flow of sharing these stories.

When you bridge the emotional understanding of your stories with the intuitive cadence of speaking & writing stories, people will be moths drawn to your flame.

Something you’ll do with ease by the end of this in-depth course.

Become an Instinctually Persuasive Storyteller that Draws Audiences in, Leads Transformational Moments, Creates Deep Intimacy AND Turns Complete Strangers into High Paying Clients

Here’s what you’ll achieve through this course:

1.

Uncover the emotional appeal of your stories to bring your audience to the edge of their seat.

You’ll fully understand how to use each of your stories to tie back to your offer and how they move people

2.

Understand the framework to turn your stories into powerful messages that enroll clients.

Always know how to tell stories from your life in a way that gets people to buy. Never again will you wonder how to share stories that bridge back to your offer

3.

Build a 12-page guide with all of your stories.

Have all of your stories in one location that you can glance at to remember the key angles that turn your stories into powerful marketing & sales tools

4.

Share deep, authentic, connection-building stories without airing all your dirty laundry.

Weave stories into clear, succinct messages that communicate your authenticity without accidently vomiting trauma all over your audience

5.

A social plan to turn stories into marketing material that converts.

Get the outline of a story-driven marketing plan to consistently & confidently share stories that get people to like, comment, share and buy

At the end of this course you’ll walk away with tangible strategies, structures & systems such as:

A StoryBank full of the stories that will build trust and establish instant credibility with your audience…

A plug & play 30-day social plan that will turn your social channels into consistent sources of lead generation and sales conversions…

The power words and phrases unique to your business that will guide you to consistently and confidently share your message…

A simple but powerful offer that demonstrates to your audience why they should pay you for your expertise…

Plus so much more…

7 & 8-figure women leaders have tripled their monthly revenue in weeks by applying the Persuasive Storytelling method to their marketing & sales strategy.

The same can happen for you.

DIGITAL TICKET

$97

For the entrepreneur who wants to share stories that enroll clients

May 16th & 17th from 10:00am – 1:00pm PT

  • 6-hours of training
  • 2 focused work sprints to take action on what you develop
  • A replay of all training content
  • One (1) Archetype Influence Mix license
  • A workbook to store all breakthrough moments
  • A 45min, 1:1 call after the workshop to dig into your business strategy
(Limited to 100 attendees)

IN-PERSON TICKET

$1997

For the leader who wants to be rich & recognized for the transformation their stories produce

May 16th & 17th from 10:00am – 4:00pm PT

  • Everything in the Digital Ticket plus:
  • Lunch each day from our favorite eateries in the Walnut Creek Arts District
  • A 1:1 slot to practice your persuasive storytelling for all the in-person attendees
  • Direct coaching & feedback from Jen Kem on your storytelling
  • An interview on our YouTube or Podcast show
(Limited to 25 attendees)

“She was just kinda boring – and, where was she going with all those personal stories?”

Were the words whispered by several audience members as we left the auditorium to go on break.

I remember cringing hard. It took every ounce of self control to not whip around and give them a piece of my mind.

“You think it’s easy getting on stage in front of thousands of people to share your stories & knowledge?!”

…but they weren’t entirely wrong.

Her presentation wasn’t engaging. Nothing about it drew me in.

Her stories weren’t cohesive. They actually made it harder to keep up with her presentation.

Her content was boring. There was no throughline that made me want to find her and pay for her expertise.

But worst of all…

I felt no emotional connection to her.

And as I share this story, thinking back to that presentation…

I feel kinda guilty when I write that I don’t even remember her name or what she talked about.

I feel even worse when I say that I don’t remember most of the presenters I watch.

Not because they’re not great people, or they’re not amazing at what they do…

They’re just not good at sharing stories to emotionally move their audience to take action.

Which is literally the point of storytelling in business.

If stories aren’t persuasively enrolling your audience to follow you and ultimately buy your offer, then. they. don’t. matter.

Hard stop.

Stories are meant to lead your audience on an emotional journey that enrolls them into saying, “I need to work with this person!” when the offer is made.

Over the last 8 years, I’ve trained 6, 7 & 8-figure entrepreneurs to turn their stories into persuasive tools, masterfully wielding them to make tens of millions of dollars.

And now, I want to make this method accessible to those who are on the journey to becoming a multi-6, 7 or 8-figure entrepreneur.

TL;DR?

Persuasive stories are an instinctually human skill that creates an intimate connection with your audience to get them to say, “YES!” when the offer is made.

In this course, you’ll be able to do that all day, every day.

Meet The Creator of the Persuasive Storytelling Workshop

Jennifer Kem

Forbes’ #1 Brand Strategist and Business Coach to some of the most successful online experts who create massive offline impact.

Hey there, I’m Jennifer Kem.

My friends call me Jen, Jen Kem, Jenny from the Block and at times JK (which definitely doesn’t stand for “just kidding” because I take your time and business very seriously) – feel free to pick your favorite. 😉

My company leads experts on the journey to craft their unique message, put it into a marketing structure to attract the right people who desperately need their offer like it’s the only Coke Zero in the middle of a desert.

(or whatever thirst quenching beverage you love most.)

Because, let it be clear, what you provide is indeed the last Coke Zero in the desert for a specific group of people.

Until they’re aware you exist and have the solution they need, they will continue to be metaphorically dehydrated.

And if there was ever a time to showcase your expertise THIS is that time.

“You mean with the looming threat of Cancel Culture coming after me for sharing my most authentic thoughts?!”

“You mean on the tail end of a pandemic when everyone’s concerned about the economy?”

“You mean in a time of global unrest when people & countries are more divided than ever?”

“You mean when there are more people who’re starting their own businesses than ever before?”

Yes, yes, yes and yes.

While the world is gloom and doom (with a new world ending event, like, every other week), the online education & development space is growing at an exponential rate.

Which means it’s time to lean in and double down on what you’re already good at.

Since March, 2020, (remember the world we used to live in?), my clients have collectively made $43,716,409.87 in new money.

And it isn’t because they’re business savants who tapped into some “secret strategy” or “weird trick” or “a funnel that auto-magically brings in 7,691 leads each day.”

“You mean in a time of global unrest when people & countries are more divided than ever?”

“You mean when there are more people who’re starting their own businesses than ever before?”

Yes, yes, yes and yes.

While the world is gloom and doom (with a new world ending event, like, every other week), the online education & development space is growing at an exponential rate.

Which means it’s time to lean in and double down on what you’re already good at.

Since March, 2020, (remember the world we used to live in?), my clients have collectively made $43,716,409.87 in new money.

And it isn’t because they’re business savants who tapped into some “secret strategy” or “weird trick” or “a funnel that auto-magically brings in 7,691 leads each day.”

It’s because they got really good at turning their stories into tasty, buttery breadcrumbs that lead their audience into buying their offer.

Something you’ll begin doing the day after the Persuasive Storytelling Workshop.

Take a moment to let that sink in.

By the end of this course, you’re going to develop the skill that’s sharing your stories to persuade complete strangers into becoming raving, high paying clients.

Sounds like something that’ll help your business?

Good, because once this is locked in, you’ll have more clients than you’ll know what to do with (which is a great problem).

It’s because they got really good at turning their stories into tasty, buttery breadcrumbs that lead their audience into buying their offer.

Something you’ll begin doing the day after the Persuasive Storytelling Workshop.

Take a moment to let that sink in.

By the end of this course, you’re going to develop the skill that’s sharing your stories to persuade complete strangers into becoming raving, high paying clients.

Sounds like something that’ll help your business?

Good, because once this is locked in, you’ll have more clients than you’ll know what to do with (which is a great problem).

“Authentic. Engaging. Transformational.”

Is what people will say when you’re a persuasive storyteller

The Persuasive Storytelling Workshop is about turning your stories into transformational moments by marrying the science of human emotions with the natural intuitive of storytelling.

It’s important to understand that shining bright as the exceptional, badass, expert unicorn you really are, is about telling stories that entice the right strangers to know, like, trust and buy from you.

By the end of our time together, you’ll be able to spin any of your stories into a compelling moment that draws your audience to the edge of their seat, hungrily waiting for you to make the pitch.

Yeah, you read that right.

Become an Instinctually Persuasive Storyteller that Draws Audiences in, Leads Transformational Moments, Creates Deep Intimacy AND Turns Complete Strangers into High Paying Clients

Here’s what we’ll achieve together during the course:

1.

Uncover the emotional appeal of your stories to bring your audience to the edge of their seat.

You’ll fully understand how to use each of your stories to tie back to your offer and how they move people

2.

Understand the framework to turn your stories into powerful messages that enroll clients.

Always know how to tell stories from your life in a way that gets people to buy. Never again will you wonder how to share stories that bridge back to your offer

3.

Build a 12-page guide with all of your stories.

Have all of your stories in one location that you can glance at to remember the key angles that turn your stories into powerful marketing & sales tools

4.

Share deep, authentic, connection-building stories without airing all your dirty laundry.

Weave stories into clear, succinct messages that communicate your authenticity without accidently vomiting trauma all over your audience

5.

A social plan to turn stories into marketing material that converts.

Get the outline of a story-driven marketing plan to consistently & confidently share stories that get people to like, comment, share and buy

At the end of this workshop you’ll walk away with tangible strategies, structures & systems such as:

A StoryBank full of the stories that will build trust and establish instant credibility with your audience…

A plug & play 30-day social plan that will turn your social channels into consistent sources of lead generation and sales conversions…

The power words and phrases unique to your business that will guide you to consistently and confidently share your message…

A simple but powerful offer that demonstrates to your audience why they should pay you for your expertise…

Plus so much more…

7 & 8-figure women leaders have tripled their monthly revenue in weeks by applying the Persuasive Storytelling method to their marketing & sales strategy.

The same can happen for you.

DIGITAL TICKET

$97

For the entrepreneur who wants to share stories that enroll clients

May 16th & 17th from 10:00am – 1:00pm PT

  • 6-hours of training
  • 2 focused work sprints to take action on what you develop
  • A replay of all training content
  • One (1) Archetype Influence Mix license
  • A workbook to store all breakthrough moments
  • A 45min, 1:1 call after the workshop to dig into your business strategy
(Limited to 100 attendees)

IN-PERSON TICKET

$1997

For the leader who wants to be rich & recognized for the transformation their stories produce

May 16th & 17th from 10:00am – 4:00pm PT

  • Everything in the Digital Ticket plus:
  • Lunch each day from our favorite eateries in the Walnut Creek Arts District
  • A 1:1 slot to practice your persuasive storytelling for all the in-person attendees
  • Direct coaching & feedback from Jen Kem on your storytelling
  • An interview on our YouTube or Podcast show
(Limited to 25 attendees)

Frequently Asked Questions

What will I actually be getting out of this training?
At the end of this training, you’ll have 1) created a story bank with 7 stories, 2) you’ll have broken down the strategic components of at least 1 story and 3) you’ll have a clear throughline to tie stories back to your offer
What’s an “expert-based online business?”
An expert-based business is one in which the offer provided is based on your professional experience. This is packaged in ways such as consulting, coaching, training, teaching, creative, freelancing and it includes topics such as personal & professional development, playing the guitar, knitting, barbering hair, massage therapy, cooking, and group learning experiences to name a few.
I’ve taken {insert big name course here}. Do I really need the Unique Message Model?
This isn’t a course – this is working with a world renown brand strategist and a team of consultants for 2 days to persuasively share stories that enroll clients. Long story short, if you’re not consistently attracting the people who pay you money AND you enjoy working with – then this is a no-brainer.
Do I already need to have a website or a social media profile on every platform?
Nope. You really only need 1 social platform set up so you’ve a communications channel to share your stories and for people to connect with you.
Is this training just for new(ish) entrepreneurs?
Absolutely not. This method has helped 6, 7, 8 & 9 figure companies make insane amounts of money
Will this work for me if I’m already making 6-figures or more in my business?
Yup. In fact, this method is even better for a business of this size because there’s already data to support what does and doesn’t work.
What if I have a product-based or e-commerce business?
This is for you. The method is this workshop will help you to persuasively share the why behind your business to potential clients, team members and investors (if you decide to go this route).
Is this training only for coaches or online businesses?
Nope. This training is for any expert-based business owner who wants to develop the messaging, marketing & offer that will turn the right strangers into raving clients.
How much time should I set aside for this course?
  • It’s self-paced so you take it at the speed that works best for you, but we recommend setting aside 1-3 hours per week to 1) go through a module, 2) integrate it into your business and 3) quickly test it out.
Will I have lifetime access?

Yes. You will get lifetime access to the course curriculum.

Do I have to be tech-savvy to succeed with this training?
Nope. All you need to know is how to access the PDF workbook we’ll provide and log into Zoom.
(LIMITED TO 25 IN-PERSON ATTENDEES)

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DISCLAIMER: The results stated above are my personal results and the results of my clients. Please understand these results are not typical, I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of having gone through much training, trial, and error for years, and have an established following and history as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT GET THIS TRAINING. By submitting your personal information on any of the Confidently.me webpages, you are authorizing our company to send you informational and promotional messages via email, phone calls, and text messages.
Persuasive Storytelling Workshop, Confidently Online are registered copyrights of Master Brand Institute, Inc.
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