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A 2-Day Breakthrough Training to Combine What’s Intuitive and Natural with the Psychology Behind Human Emotions to Persuasively and Ethically Share Stories that Turn Complete Strangers into Paying Clients, Both In-Person and Online
May 16 & 17th 10:00am – 4:00pm PT
(Only 25 in-person seats available)
Telling Stories that Move People to Take the Next Step by Investing Their Hard Earned Money into Your Business is a Must Have Skill in Today’s Noisy World
It also seems, like, super hard to do.
I mean, it kinda just feels like some people are naturally gifted at spinning their stories into emotional, deep moments that create transformation….
Then there’s everyone else.
After all, how do you take the “simple” moments of your life and spin them into stories that move people?
And how the heck do you do it in a way that makes people want to buy your product?!
Many experts have a real fear of authentically sharing their experience and not receiving any positive responses or even worse – criticism from their audience…
They struggle with the insecurity of thinking their stories don’t matter because they aren’t as dramatic or extreme as [INSERT WELL KNOWN THOUGHT LEADER HERE]…
They let doubt creep into their mind when standing at the front of a room full of people intently focused on the words about to be shared…
They experience a sense of worthlessness after seeing no likes or comments on social media posts after pouring their entire heart and soul into the story…
All this? It’s what most experts experience when the moment comes for them to powerfully move their audience to take the next step…
It just doesn’t feel natural for them.
Which is ironic because storytelling is one of the most instinctive skills that human beings have.
The real issue is that we’ve been trained to believe storytelling has to be loud, boisterous, extroverted and performative to be effective…
And while these can be effective ways of sharing stories…
The Essence of Storytelling is Meeting People at Their Deepest Level to Create an Intimate Connection Between a Single Audience Member and a Storyteller
A great storyteller is someone who makes their audience feel like they genuinely have the option to overcome their situation…
It makes them feel empowered to take control of whatever is happening in their lives…
It makes them feel seen because you, the storyteller, have a deep understanding of their situation…
And most importantly, it shows them you’re the best option to guide them along the path to find the fulfillment they desperately want.
All that starts with a simple, “Back when I was…”
Now, I don’t want to make it seem like becoming a masterful storyteller is an overnight process because it isn’t. It requires practice & commitment, just like any other skill.
But storytelling is something that’s already built into your DNA – it’s one of the most intuitive things you can do. In fact, you do it all the time with people in your everyday life…
The only gap is the thought process behind weaving these stories into moments that create connection with our audience.
Once you understand how this works…
You’ll Immediately See a Difference in How People Respond to Your Stories
Online, you’ll see more likes, comments, shares, opt ins, email sign ups and people sending you a DM or text to say how much your story moved them.
In-Person, you’ll feel the electrifying shift in the room as the audience leans in, sitting on the edge of their seat to absorb every drop of energy you’re sharing.
With the skill of persuasive storytelling in your pocket, it’ll become intuitive for you to weave stories that build intimate moments of connections between you and your audience.
It begins with knowing how different stories from your life emotionally draw your audience in…
To hook people’s attention…
To inspire people to dream beyond their current reality…
To enroll people into spending their hard earned money with you….
Then fully embracing the natural flow of sharing these stories.
When you bridge the emotional understanding of your stories with the intuitive cadence of speaking & writing stories, people will be moths drawn to your flame.
Something you’ll do with ease by the end of this 2-day workshop.
Embody the Instinctual Skill of Being a Persuasive Storyteller to Draws Audiences in, Lead Transformational Moments, Create Deep Intimacy AND Turn Complete Strangers into High Paying Clients
Here’s what we’ll achieve together during the LIVE & In-Person Persuasive Storytelling Workshop happening on May 16th & 17th from 10:00am – 4:00pm PT:
1.
Uncover the emotional appeal of your stories to bring your audience to the edge of their seat.
2.
Understand the framework to turn your stories into powerful messages that enroll clients.
3.
Build a 12-page guide with all of your stories.
4.
Share deep, authentic, connection-building stories without airing all your dirty laundry.
5.
A social plan to turn stories into marketing material that converts.
At the end of this workshop you’ll walk away with tangible strategies, structures & systems such as:
A StoryBank full of the stories that will build trust and establish instant credibility with your audience…
A plug & play 30-day social plan that will turn your social channels into consistent sources of lead generation and sales conversions…
The power words and phrases unique to your business that will guide you to consistently and confidently share your message…
A simple but powerful offer that demonstrates to your audience why they should pay you for your expertise…
Plus so much more…
7 & 8-figure women leaders have tripled their monthly revenue in weeks by applying the Persuasive Storytelling method to their marketing & sales strategy.
The same can happen for you.
DIGITAL TICKET
$97
For the entrepreneur who wants to share stories that enroll clients
May 16th & 17th from 10:00am – 1:00pm PT
- 6-hours of training
- 2 focused work sprints to take action on what you develop
- A replay of all training content
- One (1) Archetype Influence Mix license
- A workbook to store all breakthrough moments
IN-PERSON TICKET
$1997
For the leader who wants to be rich & recognized for the transformation their stories produce
May 16th & 17th from 10:00am – 4:00pm PT
- Everything in the Digital Ticket plus:
- Lunch each day from our favorite eateries in the Walnut Creek Arts District
- A 1:1 slot to practice your persuasive storytelling for all the in-person attendees
- Direct coaching & feedback from Jen Kem on your storytelling
- An interview on our YouTube or Podcast show
“She was just kinda boring – and, where was she going with all those personal stories?”
Were the words whispered by several audience members as we left the auditorium to go on break.
I remember cringing hard. It took every ounce of self control to not whip around and give them a piece of my mind.
“You think it’s easy getting on stage in front of thousands of people to share your stories & knowledge?!”
…but they weren’t entirely wrong.
Her presentation wasn’t engaging. Nothing about it drew me in.
Her stories weren’t cohesive. They actually made it harder to keep up with her presentation.
Her content was boring. There was no throughline that made me want to find her and pay for her expertise.
But worst of all…
I felt no emotional connection to her.
And as I share this story, thinking back to that presentation…
I feel kinda guilty when I write that I don’t even remember her name or what she talked about.
I feel even worse when I say that I don’t remember most of the presenters I watch.
Not because they’re not great people, or they’re not amazing at what they do…
They’re just not good at sharing stories to emotionally move their audience to take action.
Which is literally the point of storytelling in business.
If stories aren’t persuasively enrolling your audience to follow you and ultimately buy your offer, then. they. don’t. matter.
Hard stop.
Stories are meant to lead your audience on an emotional journey that enrolls them into saying, “I need to work with this person!” when the offer is made.
Over the last 8 years, I’ve trained 6, 7 & 8-figure entrepreneurs to turn their stories into persuasive tools, masterfully wielding them to make tens of millions of dollars.
And now, I want to make this method accessible to those who are on the journey to becoming a multi-6, 7 or 8-figure entrepreneur.
TL;DR?
Persuasive stories are an instinctually human skill that creates an intimate connection with your audience to get them to say, “YES!” when the offer is made.
In this 2-day workshop, you’ll be able to do that all day, every day.
(Only 25 in-person seats available)
Meet The Creator of the Persuasive Storytelling Workshop
Jennifer Kem
Forbes’ #1 Brand Strategist and Business Coach to some of the most successful online experts who create massive offline impact.
Hey there, I’m Jennifer Kem.
My friends call me Jen, Jen Kem, Jenny from the Block and at times JK (which definitely doesn’t stand for “just kidding” because I take your time and business very seriously) – feel free to pick your favorite. 😉
My company leads experts on the journey to craft their unique message, put it into a marketing structure to attract the right people who desperately need their offer like it’s the only Coke Zero in the middle of a desert.
(or whatever thirst quenching beverage you love most.)
Because, let it be clear, what you provide is indeed the last Coke Zero in the desert for a specific group of people.
Until they’re aware you exist and have the solution they need, they will continue to be metaphorically dehydrated.
And if there was ever a time to showcase your expertise THIS is that time.
“You mean with the looming threat of Cancel Culture coming after me for sharing my most authentic thoughts?!”
“You mean on the tail end of a pandemic when everyone’s concerned about the economy?”
“You mean in a time of global unrest when people & countries are more divided than ever?”
“You mean when there are more people who’re starting their own businesses than ever before?”
Yes, yes, yes and yes.
While the world is gloom and doom (with a new world ending event, like, every other week), the online education & development space is growing at an exponential rate.
Which means it’s time to lean in and double down on what you’re already good at.
Since March, 2020, (remember the world we used to live in?), my clients have collectively made $43,716,409.87 in new money.
And it isn’t because they’re business savants who tapped into some “secret strategy” or “weird trick” or “a funnel that auto-magically brings in 7,691 leads each day.”
“You mean in a time of global unrest when people & countries are more divided than ever?”
“You mean when there are more people who’re starting their own businesses than ever before?”
Yes, yes, yes and yes.
While the world is gloom and doom (with a new world ending event, like, every other week), the online education & development space is growing at an exponential rate.
Which means it’s time to lean in and double down on what you’re already good at.
Since March, 2020, (remember the world we used to live in?), my clients have collectively made $43,716,409.87 in new money.
And it isn’t because they’re business savants who tapped into some “secret strategy” or “weird trick” or “a funnel that auto-magically brings in 7,691 leads each day.”
It’s because they got really good at turning their stories into tasty, buttery breadcrumbs that lead their audience into buying their offer.
Something you’ll begin doing the day after the Persuasive Storytelling Workshop.
Take a moment to let that sink in.
…
…
…
Over the course of 2 days, you’re going to develop the skill that’s sharing your stories to persuade complete strangers into becoming raving, high paying clients.
Sounds like something that’ll help your business?
Good, because once this is locked in, you’ll have more clients than you’ll know what to do with (which is a great problem).
It’s because they got really good at turning their stories into tasty, buttery breadcrumbs that lead their audience into buying their offer.
Something you’ll begin doing the day after the Persuasive Storytelling Workshop.
Take a moment to let that sink in.
…
…
…
Over the course of 2 days, you’re going to develop the skill that’s sharing your stories to persuade complete strangers into becoming raving, high paying clients.
Sounds like something that’ll help your business?
Good, because once this is locked in, you’ll have more clients than you’ll know what to do with (which is a great problem).
(only 25 in-person tickets available)
“Authentic. Engaging. Transformational.”
Is what people will say when you’re a persuasive storyteller
The Persuasive Storytelling Workshop is about turning your stories into transformational moments by marrying the science of human emotions with the natural intuitive of storytelling.
It’s important to understand that shining bright as the exceptional, badass, expert unicorn you really are, is about telling stories that entice the right strangers to know, like, trust and buy from you.
By the end of our time together, you’ll be able to spin any of your stories into a compelling moment that draws your audience to the edge of their seat, hungrily waiting for you to make the pitch.
Yeah, you read that right.
Embody the Instinctual Skill of Being a Persuasive Storyteller to Draws Audiences in, Lead Transformational Moments, Create Deep Intimacy AND Turn Complete Strangers into High Paying Clients
Here’s what we’ll achieve together during the LIVE & In-Person Persuasive Storytelling Workshop happening on May 16th & 17th from 10:00am – 4:00pm PT:
1.
Uncover the emotional appeal of your stories to bring your audience to the edge of their seat.
2.
Understand the framework to turn your stories into powerful messages that enroll clients.
3.
Build a 12-page guide with all of your stories.
4.
Share deep, authentic, connection-building stories without airing all your dirty laundry.
5.
A social plan to turn stories into marketing material that converts.
At the end of this workshop you’ll walk away with tangible strategies, structures & systems such as:
A StoryBank full of the stories that will build trust and establish instant credibility with your audience…
A plug & play 30-day social plan that will turn your social channels into consistent sources of lead generation and sales conversions…
The power words and phrases unique to your business that will guide you to consistently and confidently share your message…
A simple but powerful offer that demonstrates to your audience why they should pay you for your expertise…
Plus so much more…
7 & 8-figure women leaders have tripled their monthly revenue in weeks by applying the Persuasive Storytelling method to their marketing & sales strategy.
The same can happen for you.
DIGITAL TICKET
$97
For the entrepreneur who wants to share stories that enroll clients
May 16th & 17th from 10:00am – 1:00pm PT
- 6-hours of training
- 2 focused work sprints to take action on what you develop
- A replay of all training content
- One (1) Archetype Influence Mix license
- A workbook to store all breakthrough moments
IN-PERSON TICKET
$1997
For the leader who wants to be rich & recognized for the transformation their stories produce
May 16th & 17th from 10:00am – 4:00pm PT
- Everything in the Digital Ticket plus:
- Lunch each day from our favorite eateries in the Walnut Creek Arts District
- A 1:1 slot to practice your persuasive storytelling for all the in-person attendees
- Direct coaching & feedback from Jen Kem on your storytelling
- An interview on our YouTube or Podcast show
Frequently Asked Questions
What will I actually be getting out of this training?
What’s an “expert-based online business?”
I’ve taken {insert big name course here}. Do I really need the Unique Message Model?
Do I already need to have a website or a social media profile on every platform?
Is this training just for new(ish) entrepreneurs?
Will this work for me if I’m already making 6-figures or more in my business?
What if I have a product-based or e-commerce business?
Is this training only for coaches or online businesses?
How much time should I set aside for this event?
- The Virtual training will take place on May 16th & 17th from 10:00am – 1:00pm PT / 1:00pm – 4:00pm ET. That’s a total of 6 hours. We’ll also be doing two, 1-hour worksprints to integrate what you learn directly into your business. Finally, we recommend you take an additional 30-minutes at the end of each training session to wrap up any open thoughts. That means a total of 9-hours
- The VIP In-Person training will take place on May 16th & 17th from 10:00am – 4:00pm PT. VIP’s will have everything Virtual attendees have plus an additional 6-hours for VIP work with the Master Brand Institute team. This means a total of 15 hours
Will I have access to a recording of the training?
Do I have to be tech-savvy to succeed with this training?
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